A 2025YouGov surveyfound that 28% of Americans believe Bigfoot exists. The same survey also revealed that 23% believe in the existence of the Yeti, 22% in the Loch Ness monster, and 16% in the Chupacabra.
While they may seem like a small share of the population, these stats show that a chunk of people subscribe tourban myths. It’s why there are dedicated subreddits likethis one, where people share theirfanaticismfor all things cryptid-related.
Here are some of the posts we collected from the community, which include many other pieces offolklorethat you likely haven’t heard of.
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Given people's fascination with urban legends, an important question arises: what drives this interest? According to New York Times bestselling authorVincent Ralph, it all goes back to our inherent morbid curiosities.
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“The best urban legends are both unnerving and, somehow, safe. They are horrifying situations twice removed,” Ralphwrote. “We’ve all heard of the friend-of-a-friend who repeated a cursed mantra in front of the mirror or took a wrong turn in the woods, but few can verify their fate.”
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Ralph explained that FOMO also has a lot to do with fanaticism about urban legends. He even described it as “the beating heart” of those who love their folklore.
But at the same time, Ralph says the what-ifs regarding their authenticity are what make urban myths a hit among those who subscribe to them.
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Medical journalistNaveed Salehalso pointed to how urban legends “prey on listener fear” while enjoying “long shelf lives” because of the internet. As heexplained, these stories resurface in various iterations, especially through social media.
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“Although (these stories) change during the course of retelling, with urban legends, these changes are often cosmetic in nature,” Saleh wrote. “The setting or time of urban legends changes while the message is retained, which gives urban legends staying power—especially in the age of the internet.”
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