At the Grammys Feb. 1,Bad Bunny said "ICE Out" while delivering his first acceptance speechof the night and got a standing ovation. When he later made history as thefirst Spanish-language album to win album of the year, he dedicated his Grammy Award to "all the people who had to leave their homeland, their country, to follow their dreams."
Two days later, White House press secretary Karoline Leavittcriticized Bad Bunny for "trying to demonize law enforcement."Later in the week,Leavitt said President Donald Trump"would much rather prefer aKid Rock performance over Bad Bunny," referring to theTurning Point USAcounter-halftime show.
With only days to Sunday's Super Bowl, all eyes are on the 31-year-old reggaeton artist and not just for his music.
"He probably won't even have the most political halftime show on immigration," says Sam Sanders,host of KCRW's "The Sam Sanders Show." In 2020, when JLo and Shakira co-headlined, they had "kids in mock-up cages to shine a light onDonald Trump's immigration policy during his first term. Bad Bunny has already said enough to be political."
"The halftime show is secondary at this point," he adds.
TheNFL partnered with Jay-Z and Roc Nationto produce the Apple Music Halftime Show in 2019, and ever since,The Weeknd,Usher,Rihanna,Kendrick Lamar, and others have been tapped to headline.
"There's been this narrative that makes it seem as if so many of the halftime shows since then have been problems because they're too political," Sanders says. But the ratings haven't wavered;Lamar's 2025 halftime show performancebecame the most-watched of all time with 133.5 million viewers.
And if viewers knew where to look − beyond actor Samuel L. Jackson appearing as Uncle Sam or backup dancers dressed in white, red, and blue lining up to create the illusion of the American flag − Lamar's halftime set spoke to the Black experience, racial injustice and referenced Gil Scott-Heron's famous 1971 "The Revolution Will Not Be Televised" spoken word poem.
It was a nod to how art and music have been used to move culture forward and spark social movements, all while still entertaining.
"Historically, music and art are political," says Darlene Lopez, Founder and Managing Director ofEvoke Creative. "But I do feel it's a bit unfair how much expectation is had on Black and brown artists to make a political statement."
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Does Bad Bunny owe fans a grand political statement at the Super Bowl?
Bad Bunny's political stance on issues affecting Puerto Rico, specifically, and the Latino community has been firm since the start.
During Trump's first term, two back-to-back hurricanes, including Hurricane Maria, ravaged the island in 2017, and the "Turista" artist criticized the president for his response and lack of aid to Puerto Rico. He's spoken up against transphobia and opposed colonialism and gentrification in Puerto Rico, and in 2019, he stopped hisEuropean tour to return home to protestwhenPuerto Ricans were demanding Governor Ricardo Rosselló's resignation.
In November 2025, the Puerto Rican reggaeton superstar kicked off his 24-date DeBÍ TiRAR MáS FOToS world tour with back-to-back nights in Santo Domingo, Dominican Republic. Then, in December, her performed more shows in Mexico City before kicking off the new year in Santiago, Chile, and then making a quit pit stop back in the states to perform at the Super Bowl halftime show in February.
Scroll through to see some of the best moments from Benito's world tour, which is sponsored in part by Hennessy. In this photo, Bad Bunny performs during the world tour opener at the Felix Sanchez Olympic Stadium in Santo Domingo, Dominican Republic, on Nov. 21, 2025." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Week after week, the casita welcomed A-listers, from NBA legend LeBron James to "Mad Men" actor Jon Hamm. Bad Bunny's "Caught Stealing" costar Austin Butler also attended, and singer Becky G, actress Penélope Cruz and her husband Javier Bardem, fellow Boricua Ricky Martin and Mexican pop star Belinda were a few of the many spotted in the VIP section at the shows.
And for the world tour shows, it's no different. Mexican actor Diego Boneta was spotted at the HENNESSY CLúB stationed at GNP Seguros Stadium, an elevated pre-show interactive experience featuring signature cocktails and immersive brand moments." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
The Mexico City experience brought together creators, tastemakers, media and fans to honor the vibrant spirit of the city while spotlighting Hennessy's ongoing partnership with Bad Bunny and the brand's commitment to championing Latin culture around the world. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Best moments from Bad Bunny's Debí Tirar Más Fotos world tour
ForBad Bunny, every album, every tour and every day is a new opportunity to reach new career heights.In November 2025, the Puerto Rican reggaeton superstar kicked off his 24-dateDeBÍ TiRAR MáS FOToS world tourwith back-to-back nights in Santo Domingo, Dominican Republic. Then, in December, her performed more shows in Mexico City before kicking off the new year in Santiago, Chile, and then making a quit pit stop back in the states to perform at the Super Bowl halftime show in February.Scroll through to see some of the best moments from Benito's world tour, which is sponsored in part by Hennessy. In this photo, Bad Bunny performs during the world tour opener at the Felix Sanchez Olympic Stadium in Santo Domingo, Dominican Republic, on Nov. 21, 2025.
"There's an expectation of Bad Bunny also because he's shown time and time again that that's important to him and his brand," adds Lopez. "He has managed to make music that you could shake your butt to that was also addressing blackouts in Puerto Rico" with "El Apagón" from 2022's "Un Verano Sin Ti," she says.
Petra Rivera-Rideau, a professor at Wellesley College and academic expert on reggaetón, says that Bad Bunny's commitment is "always to Puerto Rico."
"He speaks up about those things because he's a concerned citizen, not because he feels, as a celebrity, that he has an obligation to do so," she says.
'An artist's job is to perform their craft'
ForVanessa Díaz, a Loyola Marymount University professor and cocreator of theBad Bunny Syllabus Project, the answer to whether the four-timeSpotify Global Top Artist, or any other celebrity with a massive platform, owes the public anything beyond their art is twofold.
"I don't think that any artist owes anyone anything," says Díaz. "What the artist owes them is being their true selves, and if that is a grand political statement, then it is, and if it's not, then it's not. An artist's job is to perform and share their craft in a way that feels true to their artist self, and Bad Bunny always does that."
Authenticity to Bad Bunny has meant speaking up for Puerto Rico and "very specifically focused on performing in Spanish, in Puerto Rican Spanish, and not accommodating an English market in that way," Díaz adds. "We cannot underestimate how political it is."
Before suiting up as the super-powered wrestler, the Puerto Rican rapper will make his big-screen acting debut in the neon-drenched "Bullet Train" (in theaters July 29), doing battle with Brad Pitt. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Bad Bunny makes history at the Grammys. The Puerto Rican star's career in photos.
Bad Bunny accepts the album of the year award for "DeBÍ TiRAR MáS FOToS" onstage during the 68th Grammy Awards on Feb. 1, 2026, in Los Angeles
For Sanders, this halftime showdisplays the NFL's global ambitionsand it's almost a disservice to only focus on the political.
"If we let the conversation just be about American politics and Bad Bunny, we're missing the point," he says. "This is a moment in which America needs to realize that we aren't the only people in the room. The NFL wants to talk to the entire world, and Bad Bunny already does."
This article originally appeared on USA TODAY:Will Bad Bunny make a political statement at the Super Bowl?